Data Portuaria

Context

Data Portuaria started as a news portal for the port and logistics industry, with a legacy website and years of accumulated archive. The information that moves the industry (terminals, shipping lines, ports, foreign trade, government agencies) is scattered across hundreds of outlets, press releases and official portals throughout the region.

The client's vision went well beyond a news site: turn that flow of information into a strategic asset. The outlet builds audience and authority in the industry, and the intelligence generated around it opens up high-value B2B products.

Challenge

• Regional coverage with depth: break the stories that matter first across six editions, with the same quality standard in each one.
• Three markets, one operation: reach Spanish-speaking readers, Brazil and an international audience without multiplying cost or complexity.
• Protect what was already built: migrate years of archive without giving up organic search rankings, the outlet's main growth channel.
• Diversify revenue: open corporate business lines on top of the authority and industry knowledge the outlet already had.
• Speed to validate: take new ideas to market in weeks and measure before investing heavily.

Three businesses, one platform

• Data Portuaria (media): a qualified industry audience, advertising and newsletter.
• Media Intelligence (B2B): reputation and competitive reports for companies in the industry.
• Media Screening (B2B): reputational risk reports for due diligence processes.
• Control center: visibility and management of the entire ecosystem from a single place.

What we built

Artificial intelligence in service of editorial judgment

An AI layer that amplifies the newsroom's work: it surfaces what matters across hundreds of sources, organizes the information and makes it ready in three languages. The newsroom focuses on what defines a reference outlet: what to tell, how to prioritize it and from which angle. "AI Summaries" distill the industry's complex topics and cite every source, so readers can verify.

A reading experience worthy of the industry

A fast, custom-designed portal with editions for Argentina, Uruguay, Brazil, Spain, Peru and an International edition. The newsroom builds and reorders every front page with full autonomy. Available in Spanish, English and Portuguese, with a newsletter and an ad inventory using industry-standard formats.

Media Intelligence: know what's being said about your company before your board does

Monthly PDF reports and an online dashboard covering each client's media presence: tone of coverage, share of voice against competitors, emerging topics and critical alerts in under 24 hours, paired with an editorial reading from specialists.

Media Screening: reputational due diligence you can stand behind

A dedicated system that monitors the web for risk signals on a portfolio of companies defined by the client. Every finding is validated before it reaches the report, and the result is a traceable, auditable document ready to back investment or business decisions.

Control center: the whole operation, in real time

A command dashboard that shows the health of the entire ecosystem at a glance and anticipates problems before they reach a reader or a client. Sources, client portfolios and their competitors, report delivery and finding validation are all managed from one place.

Architecture decisions and what the business gains

Build only what differentiates

Mature, proven platforms were chosen for everything generic. Custom development was focused on what makes the business unique: data intelligence, the reader experience and the B2B products.

Impact: the outlet went to market in weeks, not months.

Workflows that evolve at the pace of the business

Processes can be adjusted and extended without rebuilding the system.

Impact: two B2B products launched within a few months on the same foundation.

Independent systems, interoperable by design

Each business line runs on its own system and evolves at its own pace, but they all speak the same language: they share information natively, without fragile integrations.

Impact: every new product builds on what already exists, ships faster and never puts the others at risk.

Designed for three languages from day one

Multilingual support is in the platform's DNA, not bolted on later.

Impact: Brazil and the international audience opened up without rebuilding anything.

Instant speed, at any scale

Every page is served from a global network and refreshes itself as soon as the newsroom publishes a change. It is just as fast with one article as with thousands.

Impact: instant loading for readers, better search rankings and infrastructure costs that don't grow with the archive.

Robust and resilient by design

The system recovers from failures on its own, continuously monitors every stage and raises alerts before a problem escalates. If an internal component stops, the site stays online for readers.

Impact: continuous operation, with no surprises and no reliance on manual intervention.

Expert validation where trust is at stake

In screening, every finding is validated before it becomes part of a report, and issued reports cannot be altered.

Impact: reliable, auditable reports, which is exactly what a due diligence client pays for.

Migration without losing SEO

The historical archive was migrated in controlled, reversible stages, and every address from the old site leads to its new equivalent.

Impact: the domain authority built over years was preserved intact.

Infrastructure tailored to each piece

The outlet and the control center run on a global network that scales automatically with demand. The content core runs on dedicated cloud infrastructure, with automated deployments and managed security.

Impact: sustained performance during traffic peaks, full control over the platform and predictable costs.

Results

• A regional reference: coverage of hundreds of sources across six editions and three languages, with a consistent editorial standard in every market.
• From media outlet to data company: two B2B products that add to advertising and newsletter revenue, turning the outlet's authority into recurring income.
• Legacy preserved: thousands of articles migrated with their rankings intact. The domain lost no authority in the transition.
• Speed of execution: a legacy website became a platform with three business lines and a control center, and it keeps adding capabilities at every stage.
• Scalability as a starting point: adding a market, a language, hundreds of sources or new corporate clients is a business decision, not a technical project. The platform is ready to grow several times its current size without a redesign.