Model AI

Context

For a clothing brand, every launch means hiring models, a photographer, a studio and post-production. It is expensive and slow, and for small and mid-sized brands it is often simply out of reach. On top of that, validating a new design requires manufacturing a sample before knowing whether it works.

Model AI was created so any brand can produce catalog images and preview designs in minutes, with a tool that requires no technical knowledge.

Challenge

• Believable realism: the garment keeps its drape, texture and fit on the model, without altering her pose or identity.
• Total simplicity: upload two photos and get a result, with no technical settings.
• Validate before manufacturing: go from a sketch to a realistic image to decide what to produce.
• A fair pricing model: pay only for what you use and never for a failed result.
• Sustainable costs: keep the cost of each generated image low enough for SME-friendly pricing.

Two tools, one virtual studio

Virtual try-on: the garment on the model, no production needed

• Upload a photo of the model and one of the garment, or pick them from your own gallery.
• Specialized tuning by garment type: tops, bottoms, dresses, coats and sweatshirts.
• Before/after comparison and high-quality downloads.
• A history of every production, ready to reuse.

Pre-production: from sketch to product photo

• Upload a sketch and set fabric, color, angle, background and use case.
• The platform returns a photorealistic product photo.
• Test design variations before manufacturing a sample.

Monetization from day one

• Monthly plans with included credits and on-demand top-ups.
• Integrated Mercado Pago checkout with prices in Argentine pesos.
• Discount coupons for campaigns and pilots.
• One-click sign-in with Google.

Feedback that improves the product

• Users can report a result that doesn't meet their expectations.
• A best-practices guide for getting better images.

Architecture decisions and what the business gains

AI engines evaluated against business goals

We tested several generation engines and chose the one with the best balance of realism, speed and cost per image, which could also power both tools.

Impact: better quality at a cost per image that allows SME-friendly pricing.

Specialized tuning by garment type

Each garment category has its own generation setup, tuned to preserve drape, texture and fit.

Impact: more consistent results without investing in training a custom model.

From enterprise API to self-service product

The project started as an API for integrators and evolved into a platform where any brand signs up, buys and generates on its own.

Impact: a much broader market and a sales cycle with no middlemen.

Credits charged only on success

Each generated image uses one credit, and failed generations are never charged.

Impact: pricing that is easy to understand and customers who trust the product.

Payments built for the local market

Subscriptions and top-ups through Mercado Pago, prices in pesos and discount coupons.

Impact: less friction at checkout and commercial tools to win the first customers.

Images optimized end to end

Photos are compressed before upload and the gallery uses lightweight thumbnails.

Impact: fast loading even on slow connections, and lower storage costs.

Assets organized by brand

Each brand's photos are stored in its own space and uploaded through secure, time-limited links.

Impact: every brand has its material organized and ready to reuse in new productions.

Scalable cloud infrastructure

The platform runs on managed cloud services that grow with demand.

Impact: ready to absorb usage peaks during launch season, paying for actual usage.

Results

• A catalog without photo shoots: images with the garment on the model in seconds, with no models, photographer or studio to hire.
• Designs validated before production: a sketch becomes a realistic product photo to decide what to manufacture.
• A product monetized from launch: subscriptions, top-ups and coupons running with integrated checkout.
• Faster time-to-market: images for a new garment are ready the same day, not weeks later.
• A foundation for growth: a platform ready to add new creative tools on the same base.